When artists are called to congregate, we T-shirt printers would be among that number. What we do is much more interesting than scribbling a bunch of designs on a t-shirt; no, what we do is an art form that conveys our interpretation of your need to express yourself. We think about a design, and we bring it to fruition. You give us a specific design, and we make it happen. It’s not as noble as volunteering for the Red Cross or opening our own NGO, but it has its merits. We keep our customers happy and satisfied, and that is enough for us.

Seeing as our art design is majorly an expression of what we want our customers to feel and enjoy, we feel it necessary to sensitise you on the things that motivate us. Art without feeling is grotesque; we infuse as many nuances into your t-shirt design as we can, creating the magnum opus you would always want to wear around. Here are the things we consider before printing on your T-shirt:

• Statement

This is a more result-based nuance than the rest on this list. Before working on a piece, we would already have drawn up a mental image of what we want, exploring it from different objective perspectives and trying to get a feel for the interpretations of each perspective. That, we assert, is the statement of the design. What does it say? What does it convey? Are we going for fun and quirky? Or are we going for dark and brooding? Regardless of whatever we end up putting on the T-shirt, we end up creating the richest and most layered design possible because we have already preemptively analysed its message.

• Size

The size of the T-shirts also contributes largely to how it is printed on. When we get orders based on an event, we try to ascertain the average size of the people who are going to be in attendance. This is not just so that the shirt itself would fit them, but to get an idea of the size of the printing we are going for. For instance, if a 5cm by 5cm design is printed as a standard size on a smaller tee, it is expected that that design should be larger – say 7cm by 7cm on a larger tee. Size also determines design placement; smaller shirts with extremely large designs at the back only would look awkward. Those sorts of designs fit larger shirts more. 

• Brand

If the order for T-shirts is for a brand, then best believe we are going to try to capture the aura of that brand in the design. Do you want it to be an eye-catching sequence? Or a diminutive design that doesn’t really pull much in the way of attention? How playful is your logo? How formal is your business? These are things we would want to know before creating a design for you. Are you seeking to advertise? Or are you just hoping to promote your brand with merchandise giveaways? Knowing these things would guide our quest to make the best printout possible. 

• Colour

The colour of the design is another huge factor to be considered – since it is art, this is to be expected. When wearing clothes, people form unconscious perceptions of you based on what you have on. For instance, a shirt with colourful designs may tell of a playful, carefree person, and a shirt with red designs would give the perception of a passionate person. The pattern of design contributes to this, too – for there are some patterns that would look better in some colours than in others. A design with rough lines and sharp edges would be better done in dark colour than a light one, like yellow. You should also take contrasting seriously. If your design doesn’t contrast appropriately with the shirt, it will look faded and messy. 

• Audience/market

Although our designs aren’t exclusionary, we are well aware that there are market preferences. One of the most important things any business can do is to identify this market and cater heavily to them, not for the detriment of others but for the sake of cohesiveness. When designing a new t-shirt, we ask ourselves who the likely audience for it is. Who are we designing this for? Who is this most likely going to resonate with? After coming to a conclusion, we heavily influence the style (or the style influences us, really) to tailor the art in that specific direction. For instance, younger people would be able to wear quirkier designs than older people do (again, this would only be because older people are generally not into designs that make them look playful).

• Fabric material

We are very particular about how we pair the printing methods we use with the various types of fabrics there are. This is the absolute rule for a t-shirt printing business because wrong pairings could lead to heat damage, shrinkage, and discolouration of the shirt. Before we start printing, we usually have set procedures to align the types of material we choose with the type of printing we use. 

Before picking the material, we contrast it against the event it is being worn for, the weather, and the specific request of our customers. For instance, if the cloth is being worn on a mild day to a sporting event, we’d pick cotton wear. And then, we pick the most appropriate printing method for that specific material. 

• Cost

We aim to ensure that all our customers get the best prices for their printed wear, no matter how large or complex their design is. Although we find cutting costs very inappropriate, we have a price range that maximises value for money on the part of the customer. In essence, you are getting the highest quality printed wear for a fairer price than you would get elsewhere. That enough should tell you how seriously we take customer satisfaction.

Edition Online is the best place to buy t-shirts online. We deal in printed tees and plain tees and have a speedy delivery service that would ensure you get your order in time. Contact us today for more information and to place your order.